Draw the Line on Digital Disrespect
A new ad campaign uses humor to educate teens about when online communications (IMs, phone pictures, social-network comments) cross the line into harassment. The campaign and its Web site, ThatsNotCool.com, encourage teenagers to set their own boundaries. It is intended to appeal to all teenagers, not just those with serious problems. On the site are 35 “callout cards”—brightly colored messages teens can send by email, post to their Facebook or MySpace pages or download—that are meant to tell someone they have crossed a line. The site also offers an area where teenagers can seek advice, such as how to stop a boyfriend from nonstop text messaging. For more direct advice, the site tells teenagers to call or conduct a live chat with trained volunteers. The campaign is sponsored and co-created by the Family Violence Prevention Fund, the Office on Violence Against Women and the Ad Council.
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Filed Under: Internet Safety